Irrational vs Criteria-Based Decisions
Most of decision sciences research works off of the assumption that decisions are irrational or emotional. Those assumptions are false.
Think about this: would you like me to give you data on how to murder someone? Probably not. But if you were to know that someone was coming to kill your children, you would probably want that data. What happens here is that I just changed your criteria.
We all make decisions from some form of unconscious criteria and will take no action until or unless that criteria is touched.
Think about this: would you like me to give you data on how to murder someone? Probably not. But if you were to know that someone was coming to kill your children, you would probably want that data. What happens here is that I just changed your criteria.
We all make decisions from some form of unconscious criteria and will take no action until or unless that criteria is touched.
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© 2009 Created by Sharon Drew Morgen on Ning. Create a Ning Network!
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