Sharon Drew Morgen's Blog (3)

What is the difference between selling in a robust economy and selling in a failing economy? A lot. But not what you think. * Your product is the same * Your pitch/presentation is the same * The buyer’s need is the same What’s different is the decision making process the buyers need to go through. Do they have a problem that needs to be resolved now, and the economy has mitigated the types of solutions they seek? Do they have a problem that can be fixed with a partial, cheaper solution, or wit… Continue

Decisions are direct precursors to change.

Until or unless people come up with their own answers as to whether or not to make a new decision, how to make a new decision, what to include in the decision making process as well as in the final result, when the change would need to happen, the assurance that a new decision will somehow manage the current decision and status quo, and who to include in both the decision making and the outcome, no decision will be made.

If people are… Continue

Most of decision sciences research works off of the assumption that decisions are irrational or emotional. Those assumptions are false.

Think about this: would you like me to give you data on how to murder someone? Probably not. But if you were to know that someone was coming to kill your children, you would probably want that data. What happens here is that I just changed your criteria.

We all make decisions from some form of unconscious criteria and will take no action unti… Continue